Platinum Motorcars announces grand opening

2009-07-08

Publicity Contact: Susan Friedman
susan@friedmanpr.com / 214.559.0122


For Immediate Release
July 6, 2009



Platinum Motorcars Announces Grand Opening Party of Its First Dealership
Thursday, July 23; 6:30pm - 9:30pm



Dallas, Texas - Celebrate the grand opening of Platinum Motorcars first dealership, Texas’s premier exotic car rental service. Explore the fantastical world of luxurious vehicles, such as Aston Martins, Lamborghinis, Bentleys and the crème de la crème, Rolls Royce Phantom. The event, benefiting The Giving Movement, includes complimentary hors d’oeuvres by Trece, cocktails by Belvedere Vodka, live entertainment by DJ Andy Austin, and complimentary valet.

Platinum Motorcars Grand Opening Celebration will be held on Thursday, July 23 from 6:30pm - 9:30pm at the new dealership located at 11430 North Central Expressway. Hosts Benny Black (owner of Platinum Motorcars), Environmental Designer Jackson (Barneys New York) and Radio/Television Personality Cheryl “Action” Jackson (Founder of The Giving Movement) welcome all to join in on this luxurious affair. For more information, visit www.platinummotorcars.net. To RSVP, call FMPR at 214.559.0122 or e-mail assistant@friedmanpr.com.

“Unlike other exotic car dealerships, we encourage our guests to sit in the cars, touch the steering wheel, smell the leather, hear the engines roar, and view their numerous luxury amenities. The cars speak for themselves, and we want guests to immerse themselves in their grandness,” says Black.

To raise money for The Giving Movement, a 501 c(3) charity that operates Minnie's Food Pantry and provides food to children and families in impoverished areas, Platinum Motorcars will sell toy matchbox cars for $50 each. Three winning cars will have hidden keys to unlock a free weekend experience in a Lamborghini, Aston Martin or Rolls Royce Phantom. (Dates based on availability. Rental restrictions do apply.) The toy cars can either be kept by the owner or donated to the children involved in the charity. For more information about The Giving Movement, please visit www.thegivingmovement.org.

The new 7,200-sq. foot dealership has a fleet of 15 vehicles including Ferraris, Mercedes, Escalades, and more varying in price from $500 per day for a Range Rover to $2,250 per day for a Rolls Royce Phantom. Black launched Platinum Motorcars as an online business in 2006. Within the next three years, he plans to increase his inventory and expand his dealership locations to Houston, Atlanta, Denver and Scottsdale.

Platinum Motorcars is a car rental dealership leasing exotics, sedans, sports cars and SUVs, in addition to chauffeured transportation and sales on hard-to-find vehicles. The dealership is located at 11430 North Central Expressway, Dallas, TX 75243 and services Austin, Houston, Midland, and San Antonio. Hours of operation are Monday through Friday from 9am - 6pm; Saturdays from 10am - 4pm; Sundays by appointment. For more information, call 469.374.9090 or visit www.platinummotorcars.net.